Privacy Policy

This Privacy Policy describes how KPI Fuel LLC ("KPI Fuel," "we," "us," or "our") collects, uses, and protects information in connection with our website at kpifuel.com and the performance marketing services we provide to our clients.

1. Who We Are

KPI Fuel LLC is a performance marketing partner organized in the United States, specializing in mobile application user acquisition through paid social advertising platforms. We work directly with advertisers to operate paid media campaigns on platforms including TikTok, Meta, and Snap.

2. Information We Collect

We collect a limited amount of information in the course of operating our business:

• Contact information you voluntarily provide when you email us or initiate a business relationship, including your name, email address, company, and any details you choose to share.
• Website usage information such as IP address, browser type, device type, referring page, and pages visited. This information is collected through standard server logs and is used in aggregate to maintain and improve the website.
• Client business data shared with us by advertisers in the course of operating their advertising accounts, including campaign performance data, creative assets, and reporting information accessed through advertising platform APIs.

3. How We Use Information

We use information collected for the following purposes:

• To respond to inquiries and communicate with prospective and current clients.
• To operate, manage, and report on advertising campaigns on behalf of our clients.
• To maintain and improve the security and performance of our website and internal systems.
• To comply with applicable legal obligations.

4. Advertising Platform API Data

This section specifically addresses how we handle data accessed through advertising platform APIs, including the TikTok Marketing API, Meta Marketing API, and Snap Marketing API.

When KPI Fuel accesses data through any advertising platform API, we do so exclusively on behalf of the advertiser whose account we are authorized to operate. The data accessed includes campaign and ad-level performance metrics, creative asset metadata, audience structure, and reporting information directly tied to that advertiser's own ad account.

We use this data exclusively to operate and analyze the advertising accounts of clients we represent. Specifically, we use it to:

• Pull performance metrics for internal creative analysis.
• Identify creative fatigue patterns and optimize creative rotation.
• Manage and refine audience segments at the account level.
• Streamline the upload and management of creative assets.
• Build internal reporting and creative management infrastructure tied to the accounts we operate.

We do not sell, share, repurpose, or aggregate advertising platform API data outside of the client engagement for which it was accessed. We do not use this data to train external models. We do not provide this data to third parties. We do not combine data across client accounts to build cross-advertiser analytics products. The data is internal infrastructure for doing better work on accounts that are already ours to manage.

Our use of each advertising platform API is governed by that platform's own terms of service and developer policies, which we comply with as a condition of access.

5. Information Sharing

We do not sell personal information. We may share information in the following limited circumstances:

• With service providers and infrastructure vendors that help us operate our business (for example, hosting, email, and analytics providers), under appropriate confidentiality obligations.
• With the advertising platforms on whose behalf we are operating campaigns, to the extent necessary to deliver the services.
• When required by law, legal process, or to protect the rights, property, or safety of KPI Fuel, our clients, or others.

6. Cookies

This website uses minimal cookies for analytics and performance measurement. These cookies help us understand how visitors interact with the site so we can improve it. You can choose to disable cookies through your browser settings; doing so will not affect your ability to view the site.

7. Data Retention

We retain information only as long as necessary to fulfill the purposes described in this policy or as required by law. Client business data accessed through advertising platform APIs is retained in accordance with our agreements with each client and the applicable platform's terms.

8. Security

We take reasonable administrative, technical, and physical safeguards to protect the information we hold against unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is fully secure, but we work to maintain protections appropriate to the sensitivity of the information we handle.

9. Your Rights

Depending on your jurisdiction, you may have rights regarding the personal information we hold about you, including the right to access, correct, or request deletion of your information. To exercise any of these rights, please contact us at the email address below.

10. Children's Privacy

Our website and services are intended for business use and are not directed to children under the age of 13. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated through the website.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at hello@kpifuel.com.